How To Work Smart(er) With Azuqua

Posted by Brett Reifers

Mar 31, 2014 6:07:00 PM

Connect Channels, Activate Events and Actions, Make it Smart

"Work Smart, Not Hard!" Chances are you've come across this mantra in some form. It might've been a teacher, a manager, a colleague or a parent. Nearly everyone advocates for implementing the smartest/quickest/easiest way of getting their job done. Ideally this results in a noticeable return from new-found productivity... but when was the last time you saw phenomenal processes in your work place?

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Topics: Automation Tips, CRM Automation, Platform Education

CRM Discoveries At Convergence 2014

Posted by Brett Reifers

Mar 12, 2014 3:36:00 PM

CRM Discoveries At Convergence 2014

AzuquaConvergence

Microsoft Dynamics CRM's Convergence trade show was an incredible opportunity to learn more about the current and future CRM software integration needs. Whether you are in Sales, Marketing, Customer Service, IT (or any combination of these) it's clear that there is a huge demand for integrated record-keeping and processes. For many, departmental metrics and ad hoc analyses were a chore to think about because of the mess of inconsistent records across the organization... even when operational performance was stellar! Barriers to productivity like this rarely translate into a noticeable return for your time and money spent on business intelligence solutions.

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Topics: Business Insights, Automation Tips

Launch Announcement

Posted by Nikhil Hasija

Feb 25, 2014 10:12:34 AM

February 25th, 2014 - National Press Release

Azuqua Launches Cloud Platform for Business Process Optimization

New service connects business processes across multiple SaaS applications.

FEBRUARY 25, 2014 -- Seattle, WA – Azuqua, Inc. today announced the availability of its cloud business process optimization platform. This new cloud-based service enables companies of all sizes to create and execute robust business processes that span multiple SaaS applications.

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Topics: Press Release

How to Automate Marketing in 2014

Posted by Brett Reifers

Jan 27, 2014 4:52:00 PM

MARKETING in 2014

MarketingSoftware2014

The year is being heralded as the year of "personalization", "smart data" and "the internet of things." It's no secret that personalized online marketing is a hot topic, but take a quick glance at all of the exciting [overwhelming] marketing solutions in the above graphic compiled by Chiefmartec.com.

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Topics: Automation Tips, Marketing Automation

2013's Social Super Bowl: The Good, Bad & Ugly

Posted by Brett Reifers

Jan 21, 2014 7:05:00 PM

Super Bowl XLVII Highlights

Last year was ground-breaking in the world of social marketing. According to Twitter, more than 24.1 million tweets were sent during the 2013 Super Bowl, compared to 13.7 million in 2012. Records were broken and responsive engagement was seamlessly executed across brand channels in ways we’ve never seen. Of course last year had a lot going for it beyond the typical over-hyped commercial blocks. Let’s dust off a few gems and begin exploring some of the innovations and revelations into one of the biggest media events in sports. After looking at the highlight reel, we’ll share how you can take a page out of their playbook.

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Topics: Business Insights, Marketing Automation

Impossible Interviews: Nikola Tesla Supports Business Automation

Posted by Brett Reifers

Nov 25, 2013 2:46:00 PM

image

AZUQUA: So Mr. Tesla…

TESLA: Please call me Nik… Mr. Tesla is my father. (politely modest laughter)

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Topics: Just for Fun

Is the Cloud Destroying Fairytales?

Posted by Nikhil Hasija

Nov 1, 2013 2:40:00 PM

ONCE UPON A TIME the majority of people lived in small disconnected villages. The most popular communications connecting them were sensational stories of dangerous journeys on unknown paths and through ominous forests. These stories grew in imaginative ways to become the tall tales we all know to this day. Red riding Hood? Hansel and Gretel? Beauty and the Beast? The period literature is full of dangerous traversals and perils that lie in wait for our stories’ heroes. These legends that evolved out of disconnected villages have shaped and defined the heroes that we admire and the villains we love to hate. [BTW: I am in love with Belle and if she were real, I would marry her… I’m sure my wife understands]

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Topics: Just for Fun, Cloud Insights, Executive Story

The 5 “Ins” of Business Success

Posted by Brett Reifers

Sep 23, 2013 2:56:00 PM

Business owners and executives - consider this - You’ve put in countless hours nurturing what began as a spark, a concept of what the future could be. The early years were marked by the challenge of growing and maintaining structure within your organization. You and the initial team had to bear an overwhelming load and “wear all the hats”. Did the resulting battle scars make you hypersensitive to cross organization dynamics? While it may seem like we have our finger on the pulse of our business, employees in the trenches will eventually reach their bandwidth limit. The workload increases and the project queue grows. If you see this happening inside your organization, it’s time to ask… Is my organization TRULY “IN”?

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Topics: Business Insights, Cloud Insights

It's A Hairy Ball of Wax

Posted by Nikhil Hasija

May 31, 2013 3:09:00 PM

Enterprise Integration

 Ever since the enterprise became dependent on more than one system, enterprise integration has been a requirement. The integration industry has grown, in a meandering fashion, into what it is today.

 Integration currently is too hard, takes too long, and costs too much even when you’re creating the simplest connections between services. You might be able to come to terms with that as the cost of doing business, except when the time comes to leverage these connections and adapt them to newer systems, the cycle starts all over again.

 

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Topics: Business Insights, Automation Tips

 
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